Real Estate Giants Zillow and Realtor.com Champion 360-Degree Tours for Enhanced Listings
Zillow, a leader in real estate technology, actively promotes the use of its own 3D Home tours. According to Zillow’s own data, listings that include a 3D tour receive a notable boost in visibility.
Homes with these tours have been shown to get significantly more views and saves from potential buyers.
This increased engagement often translates to a faster sale, with some data suggesting that listings with 3D tours can sell up to 10% faster. Furthermore, Zillow highlights that 74% of prospective buyers agree that 3D tours provide a better feel for a home’s space than static photos alone.
Major real estate platforms like Zillow and Realtor.com have embraced 360-degree photos and virtual tours, recognizing them as powerful tools that significantly enhance the home-buying and selling experience. Their data and features underscore the value of this immersive technology, indicating that listings with 360-degree tours see increased engagement and quicker sales.
The platform has also introduced “Zillow Immerse,” an even more interactive experience designed for Apple Vision Pro, further demonstrating their commitment to this technology.
Realtor.com also strongly supports the inclusion of 3D and virtual tours in its listings. The platform is equipped to display these tours, allowing potential buyers to take a virtual walkthrough of a property. They emphasize that these features provide an essential tool for driving business forward by offering flexibility, safety, and enhanced visibility for listings. Realtor.com has even introduced a “FlyAround” feature that uses 3D maps to give home shoppers a dynamic and spatially rich perspective of the property and its surroundings.
Both platforms understand that in today’s digital age, buyers want more than just flat images. They desire a comprehensive understanding of a property’s layout and flow before scheduling an in-person visit. By providing robust support for 360-degree photos and tours, Zillow and Realtor.com are empowering real estate agents to create more compelling listings that attract serious buyers and ultimately lead to more successful and efficient transactions.
Revolutionize Your Listings: Attract More Buyers and Close Deals Faster with 360-Degree Imagery